Art Direction, Branding, Packaging

__

Roots offers farm-to-table, fresh meals through online delivery service in Istanbul, Turkey. Besides serving healthy meals, the brand is also focusing on to help local farmers to create a sustainable business.

We were asked to create their entire branding and packaging. The aim was to reflect the high quality of their food with freshness and healthiness aspects. We used gold foil with the stickers. Tags can be stamped accordingly with their specific nutritional benefits.